The Better the Links, the Higher your Ranking.
As stated on Google’s Corporate Information Technology Overview page, to rank high on Google your website has to be measured by “500 million variables and 2 billion terms” of Google’s equation.
Ranking high on Google is like politics. Google’s ranking system is based on a democracy, and the citizens are the links on the worldwide web that vote for each other. Not unlike our government today, many of these “links” are paid for, and some are of greater value.
Links and Keywords are the key players in the ranking game.
Google also takes into consideration the full content of the page including HTML codes, fonts, subdivisions and the “precise location of each word.”
You must develop a link strategy. Google likes linking things together. Create a rich network of links with distinct quality content. Your website must have quality links going out and coming in.
Links from reputable pages (which includes .gov pages) are given more weight than links on “link farm” pages.
Linking to a “link farm” is one of the worst things you can do and can potentially get your deported off the web.
Google will factor in your page content and the content of the pages you link to.
Do your research.
Google has a free page rank tool on their toolbar. Use it to find out the page ranking and visit the site.
Google also gives more weight to one-way links that lead to your site, and less weight to reciprocal links.
How do you get these?
You buy them.
List yourself in a reputable directory listing. Make sure you are listed in the Open Directory Project (DMOZ.org).
If you can’t buy links, write good content.
Give someone a reason to link to your site. Again, the keyword is Quality. Submitting articles and press releases are also strategies in the linking game.Keywords are your platform. They are what you stand for. Words count! Graphics don’t!
Make sure your words are not in graphic form and make sure you have relevant titles under your graphics. Start with your title tag. Put everything you stand for in ten words or less. Make your URLs short and keyword specific.
Brand yourself.
If you type in make money online, Donald Trump will not show up on the first page. If you type in Donald Trump, it will be on the first page.
Brand yourself so users know what they are searching for. Do not put the same words in every heading and every tag. Be descriptive.
Sell yourself.
There are multitudes of free keyword rank and suggestion tools. Use them as a supplement to your knowledge of your company or product.
Think of every element in your website as words and pages in a presentation that is going to be up for a vote. Does everything fit? Is it all related? Are you a reputable company with a quality product? Does it sell?
Now sell it.
Google is waiting for you.
Or Buy?
As stated on Google’s Corporate Information Technology Overview page, to rank high on Google your website has to be measured by “500 million variables and 2 billion terms” of Google’s equation.
Ranking high on Google is like politics. Google’s ranking system is based on a democracy, and the citizens are the links on the worldwide web that vote for each other. Not unlike our government today, many of these “links” are paid for, and some are of greater value.
Links and Keywords are the key players in the ranking game.
Google also takes into consideration the full content of the page including HTML codes, fonts, subdivisions and the “precise location of each word.”
You must develop a link strategy. Google likes linking things together. Create a rich network of links with distinct quality content. Your website must have quality links going out and coming in.
Links from reputable pages (which includes .gov pages) are given more weight than links on “link farm” pages.
Linking to a “link farm” is one of the worst things you can do and can potentially get your deported off the web.
Google will factor in your page content and the content of the pages you link to.
Do your research.
Google has a free page rank tool on their toolbar. Use it to find out the page ranking and visit the site.
Google also gives more weight to one-way links that lead to your site, and less weight to reciprocal links.
How do you get these?
You buy them.
List yourself in a reputable directory listing. Make sure you are listed in the Open Directory Project (DMOZ.org).
If you can’t buy links, write good content.
Give someone a reason to link to your site. Again, the keyword is Quality. Submitting articles and press releases are also strategies in the linking game.Keywords are your platform. They are what you stand for. Words count! Graphics don’t!
Make sure your words are not in graphic form and make sure you have relevant titles under your graphics. Start with your title tag. Put everything you stand for in ten words or less. Make your URLs short and keyword specific.
Brand yourself.
If you type in make money online, Donald Trump will not show up on the first page. If you type in Donald Trump, it will be on the first page.
Brand yourself so users know what they are searching for. Do not put the same words in every heading and every tag. Be descriptive.
Sell yourself.
There are multitudes of free keyword rank and suggestion tools. Use them as a supplement to your knowledge of your company or product.
Think of every element in your website as words and pages in a presentation that is going to be up for a vote. Does everything fit? Is it all related? Are you a reputable company with a quality product? Does it sell?
Now sell it.
Google is waiting for you.
Or Buy?
Buying Paid placement is one of the search engine marketing strategies. It is also otherwise known as sponsored listing.
With the help of paid placement you can get targeted traffic to your website from search engines as these results are placed in the paid area of the search result. Paid placement is the program in which an individual website pays for a high ranking in search engine result pages. Google sponsored links or adwords is the most popular form of placing your ad in the search results. You will find information here to help you with your pay-per-click campaign program that will drive maximum targeted traffic to your site.
Paid placement is growing popular among the marketers as it is the technique to generate instant traffic. It is the program that is different from the norms of organic listing. Hence, this kind of advertising program requires thorough research and careful dealings.
Some people prefer paid placement program to be handled by an expert search engine marketing company. There is a need of hiring any company that can give total concentration on your paid placement campaign to boost your return of investment or you will be left doing it yourself. It is a campaign program that needs full time attention which is time consuming for the website operators.
Paid placement advertisement program includes the task where the advertiser has to pay a pre-decided value to the search engine for each time a visitor clicks on their advertisement.
Whether you decide to do it yourself or have an expert team to manage the paid placement campaign for your website, here are a few steps to follow:
With the help of paid placement you can get targeted traffic to your website from search engines as these results are placed in the paid area of the search result. Paid placement is the program in which an individual website pays for a high ranking in search engine result pages. Google sponsored links or adwords is the most popular form of placing your ad in the search results. You will find information here to help you with your pay-per-click campaign program that will drive maximum targeted traffic to your site.
Paid placement is growing popular among the marketers as it is the technique to generate instant traffic. It is the program that is different from the norms of organic listing. Hence, this kind of advertising program requires thorough research and careful dealings.
Some people prefer paid placement program to be handled by an expert search engine marketing company. There is a need of hiring any company that can give total concentration on your paid placement campaign to boost your return of investment or you will be left doing it yourself. It is a campaign program that needs full time attention which is time consuming for the website operators.
Paid placement advertisement program includes the task where the advertiser has to pay a pre-decided value to the search engine for each time a visitor clicks on their advertisement.
Whether you decide to do it yourself or have an expert team to manage the paid placement campaign for your website, here are a few steps to follow:
- develop, implement and manage your paid program of search engine marketing.
- develop title and description for the advertisement.
- create and edit ads
- install URL tracking for the keywords
- properly study and analyze every aspect of the paid placement program before finalizing the bidding.