Many companies and investors believed that being the first Web site to offer a particular type of product or service would give them an opportunity to be successful. This strategy is called first-mover advantage.
According to Suarez and Lanzolla article they learned that being first did not always lead to success.
Large companies with established reputation, and had expertise in marketing, distribution, and production were successful.
Smaller companies that lacked expertise in these areas tended to be unsuccessful.
Business Model, Revenue Model and Business Processes