Simply creating a website or blog is not enough! You have to market it as well-both online and offline. Offline marketing of your virtual address is just as important as online marketing. The more people know about your website or blog, the more traffic you are likely to attract increasing your chances of being a big hit online. That's why marketing your website online and offline can be quintessential to the success your online presence.
Here are some suggestions from InfoTank on marketing your online business, webiste, or blog offline.
InfoTank this:
Marketing Your Online Business or Site Offline:
You can promote your online web address in many fashions offline with fax or file cover sheets, vehicle art, vehicle stickers, billboards, license plate frames, Yellow Pages ads, other printed ads, apparel, golf balls and bags and more....
*Promote your web address on everything that displays your company's information and other materials. This includes all the stationary and ads that are generated for your business. If you have any of these: business cards, letterhead, envelopes, brochures, flyers, folders, newsletters, etc., don't forget to include your URL in bold face (
WWW.InfoTank.Blogspot.com) to be noticed by not only the readers particularly but by also passerby viewers as well.
*It is quite possible that your marketing communications materials like newsletter or flyers get thrown out with other mail and never get read. This makes it imperative to catch the viewers attention as quickly as possible. Print your web address boldly on the front side of direct mail postcards. Sometimes simply printing your URL in a
large, attention-getting style will cause the recipient to turn the postcard over and read the other information you want to share with them. Like this:
WWW.InfoTank.Blogspot.Com*Another great way to attract more traffic to your site is by creating a way for the readers to want to know more about your business. Because the desire is created in them to take initiative the action to come to your site is more prominent and likely to repeat once they like what they see. Issue a press release announcing anything that is new or newsworthy on your site. Maybe you're offering a free advice on
SEO, a free e-series on
body language for success, or a unique approach to
Affiliate Programs and How to Make Money Online.
*Have you ever noticed when we call a company and are put on hold? We are left to listen to some calming tune (like elevator music) or a radio channel while we wait to be directed to the right person or to get our questions answered. I you have the liberty of having your customers call in, you may use this time very affectively. Instead of wasting this valuable time with unproductive music, use on-hold messages for directing people to your website. This can be very successful especially with phone systems that use automatic attendants. But live attendants can direct people to your website, too. Make sure they know what information is available and relevant for the caller.
*It is not uncommon for companies to have merchandise made with their logo and company name. Businesses get great bulk discounts and can usually buy reasonable quantities. These are just perfectly the greatest way to distribute your web address as these things are used by people on an ongoing basis and are not thrown as often as flyers. These items can include calculators, notepads, key chains, coffee mugs, mouse pads, writing instruments, as well as hats and T-shirts that might carry your logo or identity. Make sure you include your web address in again, a bold and stylish manner.
*Look for ways to mention your company URL whenever you can. Don't be shy of this and practice this mantra regularly. If you are ever talking to anyone in person, over the phone, on the radio, etc., make sure you find ways to mention your complete URL many times. You can say things like, "On our website,
www.InfoTank.blogspot.com, we offer free information on
marketing and
making money online as well as
personal development and
body language articles to help grow not only your businesses but personally too." Don't just say, "On our website we offer information to help you grow" without mentioning the URL. This applies to any interviews you might do with a reporter, editor or producer.
*If you ever get the opportunity to leave your permanent mark by writing a guest column or a feature article related to your expertise, remember at the end of the column or article they'll usually let you include a few sentences related to your experience and ways to contact you. You should use this golden opportunity to always, always mention your website and e-mail.
To learn internet marketing strategies for your online business, website or blog : 8 Online Marketing Strategies That WORK!
There are a multitude of ways to
making money online, you just have to know the right sources for information and apply it. We at
InfoTank believe that armed with the right information we can make all our dreams come true. If you enjoyed this article bookmark us and please visit us again at
www.InfoTank.Blogspot.com for more useful articles and information. Thank you and GodBless!
