Online Marketing
Online marketing should be done in conjunction with the offline marketing mentioned above. Here are some ideas to get you started:
- Even though people are at your site, mention it often within the text of your web copy. This will reinforce it in the readers' minds and help with search engine optimization.
- Mention your website or include it in your signature for all news group, discussion group or forum postings.
- Ask your fusion marketing partners, board members, advisors or other business partners to mention your website on their sites.
- Use online press releases and articles just like the offline method mentioned above.
- Pay-per-click marketing
- Banner advertising on your site, as well as other related sites that your target market visits
- Online directories
- E-mail signatures
Be creative with both your offline and online marketing. Sometimes the best marketing comes from the wild, crazy, extreme or unique ideas that your competition hasn't thought of. Remember the guy who auctioned off his forehead as advertising space for a URL, or the pregnant lady who offered her pronounced stomach for URL placement for a Super Bowl ad website? Now that's guerrilla marketing.